Value-added services are emerging as a strategically important issue for the enterprise and public-service provider infrastructure. The proposition of this value-added services group is a combination of all types of communications – data, voice and video – all on one infrastructure.
Value-added services are services that increase the worth of your basic offer relative to your competition. It accomplishes three business goals: gives the customer something they desire; differentiates an operator from its competition; ensures the company achieves its financial goals.
These services provide end users with improved price performance through a more efficient use of bandwidth, for voice and data communication needs.
Convergent Voting Engine
It is a popular and easy way to get an opinion poll from the audience using:
- fixed terminals by making voice calls,
- mobile terminals by sending USSD/SMS messages,
- web portals with links that enable voting.
Notification Server
The notification server generates a large number of automatic outgoing phone calls according to predefined calling patterns. It can be used for the payment reminder, advertising campaigns, mass notification of residents about emergency situations, and periodic meeting notifications.
Personal Ring Back Tone (RBT)
Personal RBT service allows users to replace a standard RBT with another sound (tone, music, sound effects) from a predefined list of available sounds. The carrier has several additional revenue streams available through offering web or voice self-provisioning tools that allow to browse and select not only the ring-back tones from a predefined list, but also recorded personal greetings, music as a gift, etc.
Auto Attendant
Auto attendant is a speech-enabled IVR (Interactive Voice Response) service that replaces the human carrier. It automatically directs callers to the appropriate extension (department or individual) according to the voice or DTMF input of the caller.
Video VAS
Video calls between 3G and fixed/wireless broadband networks present a growth and revenue generating opportunity for carriers. The use of video services combined with web-based applications (Live TV, Video Streaming, Video Blogging, Video Surveillance, etc.) is rapidly expanding.