In 2010, the European Commission adopted the Europe 2020 strategy, designed to stimulate European economy and prepare it for the challenges of the next decade. The Digital Agenda was one of key initiatives, setting its only goal to encourage member states to better exploit the potential of industry, information and communication technology (ICT), public services, and society as a whole.

Even though the goals of the initiative are still not fully met, we can already say that one of its greatest successes has been to put an end to roaming charges. European citizens can now freely communicate via their mobile phones and devices wherever in the EU they are, without worrying about additional and often high tariffs. Subscription plans took a similar path, as from last year, the Europeans can watch their favourite TV series or listen to the music while traveling across the EU.

And somewhere along with these changes there were also more specific targets the EU set itself to reach, such as that by 2020, at least half of the EU population will be using the internet for shopping, and half will be using e-government services. To make that possible, Europe 2020 specifies:

Every household in the EU to have access to fast broadband (30 Mbps or more) by 2020, and  Half of them to have access to ultra-fast broadband (100 Mbps) by that time.