28. 4. 2020
The average global temperature on Earth has increased by 0.8 °C since 1880. Some of the issues that stem from global heating include climate change and pollution. The increasing global temperature is the result of human actions, such as industrialisation or the normalisation of traveling by air. These produce large amount of greenhouse gases such as carbon dioxide, which trap heat in the atmosphere and therefore cause the Earth to get hotter. In addition, pollution is a result of waste created by industrialisation and human lifestyle. Air pollution is leading to approximately seven million deaths worldwide per year, and plastic pollution causes millions of animals to die every single year.
Businesses can no longer ignore the need for environmental changes as climate change continues to remain at the forefront of people's concern across the globe. All industry segments including telecommunications must recognise how crucial sustainable action is for planet Earth and for their business success. By taking steps to become environmentally efficient and adopting a systematic approach, telecommunications operators can become part of the solution and not part of the problem.
How can operators play their part?
Operators can take effective steps which can dynamically affect their energy efficiency, carbon intensity or the amount of pollution they generate. This will help enhance their public image and provide full visibility of their efforts in meeting these environmental sustainability goals to their client base.
Many global operators have already begun rolling out initiatives to decrease their carbon footprint which underlines the importance of sustainability and becoming greener across the industry. In the UK, O2 promised to become carbon neutral by 2025, and said it will work alongside its supply chain partners to reduce emissions by 30% during this period. Similarly, Germany's DT stated it would no longer cause CO2 emissions by 2050.
It’s important to have a strategy in place once targets are set for companies to achieve this seamlessly. For instance, Finnish service provider Elisa purchased zero-emission energy and utilised more energy-efficient operating methods to reduce its carbon footprint significantly. Not only did it promote a smarter use of resources, but it helped its employees work remotely to reduce the amount of emissions from commuting to work. Whereas, vendors can adopt a more innovative approach by addressing all different parts of the network holistically and redefining its different solutions for greater energy savings.
The importance of acting sustainably amongst businesses is growing, and the expectations of industries are getting higher. In order to progress as a company, they need to embrace sustainable practices and take a look at their current strategies. By being vocal and visible in how their actions impact the world, and how they are altering this to become more environmentally conscious, companies can strengthen their brand and make a positive impact.
Iskratel is determined to reduce its impact on the environment, both by introducing environmentally friendly technologies and designing environmentally friendly products. Not only does Iskratel comply with environmental legislation but it continuously reduces its adverse environmental impact and energy consumption, as well as educates and trains its staff and supplier community on responsible environmental management.
If operators take the time to assess their impact and evaluate the decisions they make in regards to the environment, they can set clear goals for the future and follow strategies to implement positive changes which benefit operators, consumers and the planet simultaneously.
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How can operators play their part?
Can even small changes have a huge impact?
Why is it important to act sustainably?